Many people never think about the fact that the cosmetics and beauty products they buy don’t have expiration dates. We’ve never been raised to think that they could “expire” and so many people happily use products for years after they’ve been manufactured. “Is this wrong?” you might ask. Well, let’s analyze it. Every living thing starts to deteriorate once it is no longer attached to its source. For plant life, that occurs when it is plucked out of the ground, off a tree or off a vine. For animals this occurs after slaughter or once milk or eggs have left the animal’s body.
We are well aware that with food items we need an expiration date. Some items a highly perishable, such as milk, raw eggs or raw beef. These food sources require careful handling and generally can only last days or a week if they are not frozen or dehydrated. Other foods, such as packaged crackers or cookies, are mixed with chemicals that preserve them for a year or two. But whether the food item can last only a few days or as long as a few years, we are all acutely aware of the life span of that item.
So why is it that we don’t even give any thought to the lifespan of our cosmetic and beauty products? The answer is that they are most often so filled with chemicals, that there is nothing living left in the products. We glop on dozens and dozens of synthetic chemicals everyday onto our skin, hair and face and never even give it a second thought. But the time has come where people are starting to realize the real danger in this type of behavior. We all know that smoking a cigarette results in inhaling over 500 carcinogens into our lungs and body, but did you know that our skin absorbs over 60% of what we put on it? Not only that, but our skin is the largest organ in the body, so if you are applying a lotion all over, you are absorbing 60% of whatever is in there. A good test is to turn over your beauty product and try to read the ingredients. The first question is “how many ingredients are in there?” If it’s over ten, you may question how natural it is. Also, can you even pronounce the names of the ingredients, or all they all multisyllabic mumbo jumbo words that you have no idea what they mean? If you can’t pronounce it, don’t put it on or in your body!
If what you are putting on your body doesn’t have an expiration date, then it doesn’t use natural live ingredients. Nothing in nature is meant to last forever, and neither are your shampoos, conditioners, lotions and makeup. We’re learning as consumers to start to read our food labels and question the ingredients. Let’s do the same with our makeup and beauty products.